Email Marketing is not new. It is a spin on the old style of marketing and selling. The old way is to have a salesman go to a prospect and pitch their opportunity in person. Email marketing lets you market in bulk and on autopilot.
Try to keep your emails interesting to your prospects by providing content that captures their attention. If the information that you provide seems helpful, they will keep you on their email contact list. Make the content informative, educational, and helpful. The content may not even relate your opportunity, but your goal is to create something that your prospect may enjoy.
Be sure to include your brand in your message. It will make it easy for your recipient to identify that the email comes from you and your company. If your content is interesting and informative, they will look for your logo on future email messages from you. This also increases the chances of them reading your emails and not deleting them. If you have company colors, use them. People, oftentimes, remember logos and colors better than names.
Here are two of the best Auto-Responders in the business